1950 SONAX begins as one of the pioneers in the development and manufacture of car care products.
When Manfred Hoffmann senior and his father took on the entrepreneurial venture of manufacturing a polish for cars, success was not exactly predestined. A wealth of ideas, an instinct for the emerging market and outstanding products have all substantially contributed to success.
The SONAX brand has a history reaching back to the beginning of the previous century. As early as 1903, the great grandfather of the present company owner, Manfred Hoffmann, began to extract “Neuburg“ siliceous earth in Neuburg, a very fine mineral used as a polish in many household cleaning products. After the second world war another branch, as manufacturer of care products, was added. So two brands were registered and legally protected: the brand "Sona" was primarily intended for household use as a silver polish – the brand name of "SONAX" for car care products was devised by the addition of an "X" as synonym for "wax". That is how the company started into the automobile care sector.
The beginnings were very simple: Four SONAX sales reps driving fully loaded VW beetles throughout Germany. Personal contact to the customer counted for everything, advertising at that time was unthinkable. Today the SONAX GmbH has about 350 employees in Germany.
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